Car Wrap Advertising

Advertising on cars:

This comes under the category of “Mobile Outdoor Advertising” or “Mobile Hoardings” or “Mobile Billboards” or “Wrap Advertising”

Advertising on cars has come into existence because of the limitations of Billboard advertising. Billboards are static and expensive.

1) Only people who go through the particular road or junction where the billboard is present can see the advertisement on it. That too when they stop or pause because of traffic signals or traffic jams. So, the target customers in the case of billboard advertising are limited.

2) Billboard advertising is also expensive. The cost of a single billboard advertising located at a busy road generally runs into lacs of rupees per month. So, companies with limited or small advertising budgets cannot opt for this medium. Only corporates can afford.

Also print media and electronic media, target people who are sitting are indoor i.e those in homes or offices. There is no specific media for people who are outdoor and mobile or commuting. i.e. who are on the move through the busy roads.

“Advertising on cars” bridges this gap in the advertising mix. It targets the complete outdoor market, i.e. people who are on move, walking or driving or traveling in cars or buses or trains. It is very cost effective and influential compared to billboard advertising.

These cars move around the city thereby taking your brand message to your target customers all over the city. These cars move through the busy roads and pass through your target geographic areas, thereby allowing you to target customers geographically.

You can select cars that drive through your target areas.

Advertising on cars takes your brand to millions of your customers in the city, thereby creating brand awareness. It creates millions of impressions all over the city in your customer’s minds, thereby increasing your brand equity. It keeps your phone ringing always and getting you new and repeat customers. It increases your sales and your profits dramatically.

According to market surveys, it is revealed that “more than 90% of the people remember the advertisement on the cars and were able to recollect the message on the car”

When you advertise on a moving vehicle like a car, it catches the attention of people it moves through, whether they are pedestrians or those waiting on roads or people watching from their buildings or offices or people driving on the roads or those commuting by various other modes like motor bikes, autos, cars, bus or train etc.

Advertising on cars is more effective during peak hours in a day i.e. When there is huge traffic on the roads and vehicles moving at a snails pace and during traffic jams

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that keep saying that you need to repeat an ad to make it pay are ad salespeople.

If your ads work, who cares what the budget is? Dont stop! If your ads dont work, who cares what the budget is? STOP!

This is the real advantage of tracking ad results: Youll know which ads pull their own weight and adjust accordingly.

Creative Advertising Ideas And Concepts

Corporate Creative Suite excels in print advertising. To create an impact through advertisement, it is essential to create it in a totally different way, it should look apart from other advertisements; though every one in the market wishes to promote its product or service in a very different way & want its advertisement to be different, and here comes the role of experts. At Corporate Creative Suite we have a team of seasoned professionals who get the briefing & after a vigorous brain storming; they decide the strategy as how the promotion should be done. The USP of the Corporate Creative Suite is that every one has a proven track record of creating advertisements, which won accolades many times. The team is so talented that we have a list of satisfied clients who have been associated with us for so many years, rather through the inception of the Corporate Creative Suite. Genius creative input is what we provide every time. Our team thrives on originality. We live with our creative instincts.

We at Corporate Creative Suite, use different techniques & ideas to create an advertisement that is apart from that of others. We offer creative advertising ideas and concepts that power print, email and other ads. Both brand and direct response, visual imagery is often used to create impact as well as the slogans, punch lines, taglines or text effect. We know how it works and reach the right target audience.

We know how an advertisement builds the brand, get people to take action, or plant a belief in the minds of prospective buyers. Corporate Creative Suite offers unique solutions to all your creative needs. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience, if an advertisement is effective it results in improved turnovers and profits. We employ multiple advertising techniques at various levels and offer its clients different approaches to reach its target audience.

Corporate Creative Suite is known for its creative genius; recently one of its team members has won the coveted Merit Winner award for Think Negative Contest. Corporate Creative Suite is dedicated to provide you with multi-discipline marketing & advertising & creative problem solving; we combine dynamic client side experience with cutting edge agency services. Corporate Creative Suite provides you with the unique creative solutions; this is an agency that understands its clients point view.

Corporate Creative Suite always exceeds the expectations of its clients. We always strive for excellence, to ensure that each campaign is stronger than the last. We provide a range of analytical solutions to ensure the effectiveness of marketing solutions of the clients. By providing unique creative solutions we have built strong & profitable customer relationship.
For more details you can visit www.corporatecreativesuite.com

Adult Advertising Through Pay Per Click

Pay per click advertising is one of the biggest online advertising methods, and adult advertising is one of the main industries on the Internet. However the attitudes of pay per click companies vary widely when it comes to allowing adult adverts. Many main-stream ad networks have taken different approaches to the issues surrounding adult pay per click advertising making it difficult for both advertisers and publishers in the sector.

Many people think that Google does not allow adult advertising, but this is not the case. There are many items prohibited by Google’s advertising policy including gambling, tobacco and the sale of endangered species, but adult advertising is acceptable. Google accepts adult pay per click adverts however the policy prohibits certain of the more extreme genres.

Yahoo! Search Marketing also allows adult advertising but places restrictions on the sites making sure that they all have age disclaimers in place. All pages are rated as either adult or non adult and adverts for adult sites must be placed on keywords that are obviously adult in nature. Of course ensuring that keywords are entirely adult may prove difficult for advertisers in the adult industry for example the keyword sex may not be perceived as an adult keyword because it can be used in a non adult way such as denoting gender.

Unlike Google and Yahoo, Microsoft have chosen to shut-out the adult industry. Microsoft AdCentre do not accept adverts on keywords that they perceive as adult nor do they allow adverts that use landing pages that feature content of an adult nature.

Another of the big players in the pay per click industry Miva, has taken a slightly different approach by allowing adult advertising but requiring that the advertisers confirm that the advert is adult in nature when it is placed. This ensures that adult adverts are not shown in inappropriate locations.
Of course there are a number of specialist companies that concentrate on adult pay per click advertising. Using a specialist firm can be a better solution for many advertisers as there are no issues involved with the adverts showing on sites that may disapprove of them.

What Is The Scope Of Ooh Advertising

The scope of OOH Advertising is wide. This blog provides brief information on the scope and also on a few advantages of outdoor advertising. Take a look.
It must be noted that outdoor advertising does not include only the billboards or posters. Any brand or business advertisement that is accessible to customers through an out of home device such as a public transport vehicle, a bus shelter ad, an ad display at the community gate etc. Airport advertising, mall advertising, metro advertising etc. are again a few avenues of OOH advertising that are widely adopted by brand owners and advertisers to promote their brands. The scope of outdoor advertising is therefore not limited to a particular avenue.

A major advantage of launching an outdoor advertising campaign is that it cannot be ignored by customers. Those who walk past an OOH Advertising display easily get attracted to the brand message. They would not mind pondering over for a while to go through the brand message. If the ad message sounds to be beneficial to them, they may even consider of buying the product. If otherwise, they can simply walk past. No force is exerted on customers to go through the brand message. The compelling nature of an outdoor advertising display attracts customers.

An OOH advertising display is also omnipresent. Those who come across the ad display in the morning can re-visit the same site and access the brand information. An OOH Ad display also works as a landmark for many who are not familiar with a particular locality or community. In fact the big billboard display at the community hall or the hoarding near the bus shelter can direct new visitors in your very own locality. OOH Ads also provide good directions to brand address. Outdoor ad displays that provide proper address and contact detail of the brand stores are very informative to new customers.

Is digitalization of OOH advertising tools beneficial?

In today”s competitive and fast-paced world, a dramatic change is observed in the buying habit of customers. Modern consumers are constantly demanding for instant information through easily reachable means. Traditional means of advertising do not suit to them. They look forward to accessing brand information through richer and interactive means. The digitalization of OOHadvertising tools is therefore a highly accepted transition in the overall outdoor advertising domain. Customers prefer digitalized OOH Ad displays as compared to those traditional billboards or posters.

With digital outdoor , advertisers can also communicate with their target customers without any delay of presenting the brand message. Targeting the most suitable audience for the brand and obtaining instant feedback on a particular product or service are also possible through a digital OOH Advertising media. A digital OOH media provides an enhancing experience of the brand on customers” mind which further forms a long lasting impression.

Video Advertising should be a huge part of your advertising plan

It is high time we forget about the traditional methods of advertising such as banners, posters and even pamphlets. While they are extremely important in a physical world, the virtual world is where everyone is at. The internet has become a medium of so much of information that a search engine is the first place where a person searches for information. Opting for video advertising can be one of the best decisions you have made that will change your companys future completely.

Anyone who has been on the web constantly will know that online videos are extremely popular. This has been the reason for a new method of internet advertising , since online videos are hitting all kinds of people. Off late there has been high speed and high definition quality, all these make watching videos a joy. Along with a good content and other internet advertising tactics, adopting video advertising has become a must to attract the maximum number of customers. Statistics show that people respond better to a video rather than other forms of advertising.

All of us can employ the services of a video advertising company no matter where we are. Be it Weston or Denver, you can easily find a company that will help you find the right solutions that will enable you to go ahead with your online advertising or media plans. These people are professionals who have been in the business for many years, and have studied the market in depth. This will enable them to get the right solutions for the right type of video advertising. Viral video marketing has become a huge area of resource where many advertisers are taking maximum advantage of. A viral video is a video that has become popular, as many people have posted the link in many websites or in social networking sites. This way it continues to get many visitors, and this in turn makes your website/company/business/name popular. Online video advertising has become the major point of interaction between a company and its customers, as it directly makes them visit the companys website and interact with the organization. With so many advantages is it any wonder why more and more people are opting for video advertising nowadays.

Advertising Agencies And Their Contribution Towards Business Sustenance

Advertising Agencies are organizations that cater to the marketing and promotional needs of a business or an organization. Their main purpose is to nail down the target market of a business and determine what promotional tools or activities are suitable to generate sales and win over conscientious customers. With the existence of different advertising techniques and a wide-ranging clientry, fixing upon an effective sales strategy is no picnic. Thus and so, conducting a demographic study and observing the totality of ideas and perspectives that are currently well-received by the target audience is deemed imperative.

Various forms of media are used to give a boost to your business. Advertising agencies use print, tv, radio or social media to exert influence on potential clients. Print media includes newpaper and magazine advertisements, as well as brochures, flyers and posters. Television and radio advertisement, on the other hand, encompasses commercials and plugs. Social media, which has gained notoriety in the recent years, utilizes the power of the internet and its capacity to run interference for social interaction and information dissemination. It includes marketing through social networking sites and blog sites. Some advertising firms also put together some promotional events that aim to entice likely customers. Discounts and freebies are associated with such events.

With the leading-edge medium that is called the internet, marketing and advertising have become more convenient. With web development and search engine optimization as its main peripherals, internet marketing has found its way to become the most-sought after sales strategy, mainly because of its capacity to reach a wider audience, and it is more economical. However, unlike the traditional advertising tools, it requires careful analysis and constant monitoring. And because it revolves around user traffic, building a simple yet resplendent website, with to the point and relevant keywords is essential.

As a business owner, it is important that you consider your budget in working out an advertisement deal. You would not want to be in financial trouble just because you have chosen a wrong advertising campaign, compelling you to disburse a disproportionate amount of money to launch and promote your product or services. A good advertising technique doesnt have to be costly, as long as it compels people to notice your product & eventually, consider them. Advertising agencies should be able to understand their clients budget, with their product still their first concern.

In the interest of multifold advertising agencies making the same pitch, and the subsistence of various promotional strategies, such as product-oriented advertising, image advertising, advocacy advertising and public service advertising, doing a thorough research would not hurt. If your business relies on continuous marketing, you should find help from an advertising agency that is willing to lead you towards meeting your marketing objectives. Regardless of how good your product or service is, when they are virtually non-existent, it will go down the drain. Thus, it is of substance to enlist an advertising firm that has your best interest at heart.

Airplane Advertising Makes Your Small Company Big and Big Company Soar

Has recession severely affected your business? Are you facing enormous consumer churn? Then may be it is time for you to makeover the image of your brand and the only way to do this is marketing marketing in a novel and catchy manner. When it comes to uniqueness, catchiness and cost-effectiveness in marketing, aerial advertising or airplane advertising is beyond comparison.

Marketing is a paid form of non-personal communication about an organizations services or product, transmitted to a targeted audience through a broadcast medium. Advertising is the only mode of communication between your company and your consumers to arouse their interest and enhance your products demand. If your marketing campaign is not able to obtain the desired consumer responses then its time to change your approach.

Air advertising involves aerial billboard, blimps, skywriting. You can choose the approach that suits your business. Airplane banners were mostly used for personal messages and by the small businesses in the past but now larger companies i.e. United Airlines and McDonalds also have opted for this approach because of its countless benefits.

Every small business owner has the same dream to make his business grow and one day your small company gets listed among the big companies of the country. Because of the extreme competition in the market and many companies providing similar products and services, this is not an easy job. You must provide the best services at minimum cost but no matter how good your brand is, people can only know it via marketing. If you adopt the same marketing approaches as everyone else does, the chances of your dream coming true is scarce. Try something different, be the first to advertise your brand with an air ad!

How is aerial marketing profitable for larger companies? If you do not know the answer, ask this question from Fox News, McDonalds or United Airlines or read the next few lines. A TV commercial can cost up to hundreds of thousands of dollars, especially during the peak time. But an airplane banner can catch the same number of eyes at a much cheaper cost. In addition to this, these ads have a much higher recall value as compared to any other mode of advertising. Maximum result at the minimum price, what else do you want from your advertising campaign?

The Different Ways Of Advertising A Business

Advertising your business can be costly but it is essential in allowing a company to become recognised and to enable it to constantly attract new and existing customers. This is vital to the success of the business. There are many way in which a company can choose to advertise.

One such way is through direct mail. This form of advertising is one of the most traditional and is still effective in gaining customer recognition as it was years ago. By sending letters and leaflets to customers homes, companies can advertise to a wide target market while being cost effective. However, there are drawbacks to this type of advertising, as some people just throw out mail that they may think is junk mail. Therefore all direct mail must try to look like a genuine piece of important mail, if companies want it read.

Another way of advertising is through the media such as newspapers, radio and television. Although it is proven to be an effective way of advertising, it is the most costly and time consuming. This is due to the high demand for media advertising. To advertise through newspapers is fairly simple and not too expensive and can reach a large consumer area, as with radio and television. However, television is far more costly due to the larger fees and the production costs. If a company have a large budget behind them, then television advertising will work wonders.

Using the web to advertise is very common nowadays. Most companies recognise the need for having online presence and it is overall a worthwhile objective. However, websites take time and money to develop and if done badly, can be a complete waste of time. If a company is able to have a well design and user friendly website, it can greatly benefit from being able to be reached through the internet.

A more unique way of advertising a company is through the use of car graphics. This can mostly been seen on large company lorries and vans but is also very applicable to be used on cars. Vehicle wraps allow company information to be applied to vehicles are very durable and can come in a wide variety of appearances and themes. This is a very cost effective way of advertising a business as everywhere is vehicle is driven, the company is advertised, and therefore it can reach a large market area without even realising.

There are many ways in which a company can advertise itself. It is critical that businesses keep themselves known, and keep attracting customers. Whatever way a company advertises, whether is is through direct mail, media, online and even through car graphics, the company must think about how best its customers are reached and how much money they can afford to spend on advertising their business.

Keys To Good Advertising

Business promotion is something that needs to be done regularly. You can use many different methods to do this that will give you the attention that you want. You can do something huge on a billboard or the side of a building. Or you can go a whole lot smaller with promotional products. There are a few methods that you need to stick with for the best outcome.

When you are creating something that you want to be visually arresting you want to make it with a great design. There are too many boring products and signs out in the world already. Using fresh color combinations and plenty of brightness will get you attention.

MESSAGE – The message in your advertising is actually the main portion of it. And using color to attract the eye is important, but you want to make sure that when someone is looking at your advertisement that they are getting the message clearly. It is important to make the focal point of your ad the message that you are conveying for the best overall result.

A logo is very important. It needs to be something that makes people remember your business. You don’t want this to be overly busy or too complicated. It should look like no other that is out there and be something that others can’t duplicate easily. If you have colors with it that you use it is helpful.

It is smart to keep a similarity with what you are saying in your ads and on your products. If you say the same thing again and again it will become something that your business is known for. This will add more to your brand recognition and help people to become more familiar with what you do. You can create a saying that goes on your ads as well as on your promotional products. This will eventually become something like your logo.