Business Interruption Insurance – Things Every Business Needs To Know

In this article, we will discuss about the importance of business interruption insurance and why every business should be prepared for the unpredicted.

Business interruption insurance should be a crucial part of every business owner’s plan. Business interruption insurance acts as a supporting system for your business when it is closed down due to unexpected events such as natural disasters, accidents or any unforeseen risks.

Business interruption insurance provides sufficient coverage when your business is not in action and will help you pay the ongoing expenses. In this way, you will get some time in rebuilding your business. Small businesses who do not purchase this insurance would suffer closure soon because the expenditure for revival is beyond their financial capacity.

Can be an add-on to any policy:
This insurance is generally not sold as a separate policy; you need to buy it in addition to your existing liability insurance or any other insurance policy. It comes as a rider, or additional benefit with others like property insurance. This add-on policy to your excising policy will help you have liquid cash in hand, even when your business is not operating.

Coverage offered by the policy:
If your business is unable to function as a result of damages to the business premises and loss of revenue, this insurance would be helpful. Further, there can be interruptions because of a general economic downturn. In all the cases, as there is no transaction, there is loss to the business. However, you have to bear the essential cost. Under these situations, business interruption insurance will cover your business continuity operation expenses like the electricity bills, staff wages and rent, repairs of damaged equipment, etc.

Every business should consider business interruption insurance:
Whether, it is small or a large business, it is very much essential for every business to be covered under business interruption insurance for a secured and risk-free business. In business, losses are not predictable. During these difficult situations, this coverage will help you in rebuilding your business premises and also your self-confidence.

It is advised to buy this insurance through an insurance brokerage firm for better deals. But selecting an insurance brokerage or insurance adviser for your business may, however, be tedious, but you need to figure out the best brokerage firm that can offer you better deals. You can do this by researching on the Internet.

And before buying business interruption insurance policy, you need to discuss with the brokerage firm the things that are included and excluded in your policy. Choose a brokerage firm that will offer most of the things at a minimal cost compared to other brokerages and that promises to protect your business at times of adversity.

Traditional Print Advertising vs Online Advertising

As fashions and other trends reflect looks and styles of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business.

While it is true that the Internet has become easier and more accessible to marketers and advertisers, never underestimate the power of a well printed and well placed brochure, postcard or flyer. In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including online marketing in your advertising budget, utilize the Internets search options to find an online printing company to affordably produce your full color brochures, advertising flyers and other print collateral to round out your marketing efforts.

Including traditional print marketing allows for a cross section of advertising on a variety of levels. For example, direct mail is an ideal, cost-effective way to target specific neighborhoods quickly and easily. Use flyer printing or postcard marketing to announce new services, special offers or grand openings. Postcard printing is easy and affordable and will ensure your name reaches your local area quickly and efficiently.

Full color brochures are an ideal follow-up for networking events, sales meetings and cold calls. Include brochure printing with your direct mail efforts to double your impact. Brochures and advertising flyers can be mailed directly to prospective or existing clients to further illustrate your products and services and drive sales. Consider using one panel as a registration or order form to round out your marketing push while also creating a multi-purpose collateral item.

Just as there are multiple levels of learning, so are there multiple levels and options in advertising. For example, a well-known performance group maintains a very consistent website, advertising upcoming shows and events. To advertise upcoming events, they utilize direct mail and postcard marketing. When attending local festivals or other public events, you will find full color brochures and advertising flyers on the table for patrons to review and keep. All of these efforts are enhanced by regular email newsletters and all print collateral drives traffic back to the website; definitely a case of one hand helping to feed the other.

Rather than sinking your entire marketing budget into Internet advertising, spread the wealth. You might be pleasantly surprised at the handsome return on your investment.

Five Online Affiliate Marketing Hidden Techniques Revealed.

Creating an online income is possible by each and every individual. With the situation of the economy today larger segments of consumers are checking out the ease of online shopping and surfing. For this reason Internet Marketing has become a fascinating career choice and who hasn’t always dreamed of being self-employed with the ability to work from the one place they love the most, home.

If Affiliate Marketing is a career path you are searching for taking, rest assured that it’s not essential to have experience or be an expert in the field of marketing; however, there are a couple of little-known facts revolving around the Internet Marketing and Advertising field.

These 5 little-known hidden facts include the top Affiliate Marketing insider secrets: jk8273asv90
Affiliate Marketing is a simple process and Everyone Qualifies:

An overstated Harvard MBA doesn’t has to be hanging on your wall for you to begin in the Internet Marketing field. Actually, the technical elements on the position are astonishing easy – and fast!

List Building:

If you currently have few web marketing experience or familiarity, you should, no doubt, come across the term list building. Truth be told, building a list is really a productive method to guide a continuous revenue stream toward your existing Internet Marketing business.

Making at most $10, 000 a month has been heard of while using the simple and basic approach of list building.

Cost Per Action Internet affiliate marketing:

Every basic Affiliate Marketing guide will talk about CPA Marketing in passing. Seriously, becoming a member of a CPA Network and getting commissions is an easy process if you understand the insider trade secrets.

Work Load Outsourcing:

Virtually every internet marketing resource fails to mention outsourcing. Why? Mainly because this method is truly a hidden along with undisclosed secret only the insiders know.

Various sites are available offering a range of connections for outsourcing. Inexpensive labor is out there, and sites similar to oDesk offer somewhat known outsourcing marketplace. If you understand how to get the most from a small amount of outsourcing, any and all benefits will become yours.

Locating Advertising Space:

Right this moment, social media websites are the place to be. But, as a general rule, most courses in marketing never mention sites such as MySpace or Friendster. Once you have logged into one of these sites, did you stop to think where those advertisements originate from?

My first thought was these were from various corporate sponsors, but now I understand the fact that anyone has access to their advertisement space. Hundreds of individuals have been successfully utilizing the space on these websites to create profits.

How To Get Targeted Prospects With Attraction Marketing

Anyone in the home based business industry should have heard about attraction marketing. This method of marketing is the hottest thing on the internet today, and used by all big time marketers. Some might call it magnetic sponsoring, it does not matter what you call it what is important is how you use it in your business.

So here is my definition of attraction marketing. Attraction marketing is a system by which you pull targeted prospects to you. You attract prospects to you, and then to your primary business. You do that by providing value first so they want to work with you then you offer your primary business.

The key here is to offer value, service or experience to your prospects. Most network marketers are not looking for another home based business. They are looking for someone who can help them catapult their business quickly and easily. Every new home business owner has one main problem, driving traffic to their opportunity. You meet that need with an attraction marketing system that solves their problem.

Now as a new home business owner you might be saying to your self I don’t even know how to do that how do I offer to assist others? Simple, use other marketer’s products. There are many great products on the market that teach people attraction marketing and how it works.

Now this is not ideal, what you really want is your own marketing tool, but while you are gaining experience, building your downline and developing your confidence you too will be able to create a duplicatable system for all your distributors to follow.

You can also define attraction marketing as a lead generation method. Let’s face it not every person that is attracted to you will eventually join your primary business. As a matter of fact, statistics state that about 98% will not. So by having your own or other affiliate products to offer, you can still make money. So never limit yourself to just your primary big ticket product.

The real key to attraction marketing is making yourself an indispensable source of information that will literally have people calling you, rather than you chasing after them. If you do this right nine out of ten people you talk to will join your business opportunity and that beats all the current odds. Plus they will stay with you for the long haul.

That’s important….if your current business opportunity disappears for whatever reason, then you can join another opportunity and have an instant downline of loyal distributors. Once you prove yourself as a leader people will follow you. In this case “if you build it they will come”.

If you follow these few tips you will find that you have a home business that flourishes and a team of people that will follow you anywhere.

What Is The Difference Between Digital Marketing And Traditional Marketing

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user-friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing

Gone are the days when internet marketing was considered a stand-alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.

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Car Wrap Advertising

Advertising on cars:

This comes under the category of “Mobile Outdoor Advertising” or “Mobile Hoardings” or “Mobile Billboards” or “Wrap Advertising”

Advertising on cars has come into existence because of the limitations of Billboard advertising. Billboards are static and expensive.

1) Only people who go through the particular road or junction where the billboard is present can see the advertisement on it. That too when they stop or pause because of traffic signals or traffic jams. So, the target customers in the case of billboard advertising are limited.

2) Billboard advertising is also expensive. The cost of a single billboard advertising located at a busy road generally runs into lacs of rupees per month. So, companies with limited or small advertising budgets cannot opt for this medium. Only corporates can afford.

Also print media and electronic media, target people who are sitting are indoor i.e those in homes or offices. There is no specific media for people who are outdoor and mobile or commuting. i.e. who are on the move through the busy roads.

“Advertising on cars” bridges this gap in the advertising mix. It targets the complete outdoor market, i.e. people who are on move, walking or driving or traveling in cars or buses or trains. It is very cost effective and influential compared to billboard advertising.

These cars move around the city thereby taking your brand message to your target customers all over the city. These cars move through the busy roads and pass through your target geographic areas, thereby allowing you to target customers geographically.

You can select cars that drive through your target areas.

Advertising on cars takes your brand to millions of your customers in the city, thereby creating brand awareness. It creates millions of impressions all over the city in your customer’s minds, thereby increasing your brand equity. It keeps your phone ringing always and getting you new and repeat customers. It increases your sales and your profits dramatically.

According to market surveys, it is revealed that “more than 90% of the people remember the advertisement on the cars and were able to recollect the message on the car”

When you advertise on a moving vehicle like a car, it catches the attention of people it moves through, whether they are pedestrians or those waiting on roads or people watching from their buildings or offices or people driving on the roads or those commuting by various other modes like motor bikes, autos, cars, bus or train etc.

Advertising on cars is more effective during peak hours in a day i.e. When there is huge traffic on the roads and vehicles moving at a snails pace and during traffic jams

Online Marketing Agency Things You May Overlook When Doing Video Seo

Video marketing is now one of the hottest buzzwords to experts and those online marketing companies offering these services. Whether you want to do internet marketing for your local business, or you want to promote a new product with an explainer, video is currently one of the best options to take.

The first step you will take before making an explainer or recording on your cam is to be clear on what your campaign objectives are. If you are making a video for your business, you will have to invest a little bit more and pay more attention to quality, than if you were trying to make a viral video with a webcam from home.

Title and Thumbnail

One thing that you shouldnt overlook when doing internet marketing, is the title of the video and the thumbnail. The title must include the keywords that you want to be ranked for. The trick is to make sure that the title has the necessary keywords needed to rank, but at the same time be engaging enough to compel people to click on it. These are simple steps that do not need you to go for training or online marketing school.

Thumbnails of your videos are the only visual preview of the content that your audience is likely to view. An interesting thumbnail will compel them to click on your video from a number of other videos on the suggestion list. For example, if you have an animated explainer video, the part where one of the characters makes an interesting move can serve as the thumbnail.

Transcribing Videos

Transcribing your videos is an important step that you should keep in mind when looking for online marketing companies. You may transcribe the videos and check for spelling and grammatical errors or outsource the services to someone who can do it quickly online. Some people offer the transcription services at very low prices and this can significantly improve your video rankings, especially if the key word placement is right.

Adding Business Name and Address

A winning formula for local businesses is to video ranked for local keywords. There are several things that you can do to beat our competition. One of the things you can do is to have your address on the video identical to the one on your site. This is detected by Google as a back link and can be very valuable.
You should ultimately have a place where you take your visitors to get more information. A well designed landing page on your website will help you get the conversions if this was your initial objective. You do not need online marketing school to put some of these tips to promote you video.

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Benefits Of Hiring A Financial Advisor

When you are planning investment strategies, the most vital is a sound financial investment advice. This is where hiring an autonomous financial mentor can be helpful. An independent financial advisor is someone who works in a no-clash environment. They can provide different types of financial advice in an unbiased manner to the clients. These advisors are regulated by Financial Services Authority (FSA), which ensure that their practice is ethical and legal. They have an obligation to give reasons for the financial recommendations given.

There are many advantages in hiring an independent financial guide. You need sound investment strategies and such an advisor has the capabilities to develop a comprehensive outline of your financial status, which will take into account all strengths and weaknesses. They will provide a worthy investment strategy and you do not have to worry about what kind of investments you should make and how. Such aspects are taken care of by the investment advisor itself. They will inform you on what stocks, bonds etc you should put your hard earned money into, how much should be the investment, period of investment, risks involved and so on.

Those who want to streamline their investment will find hiring a financial advisor to be very beneficial. The advisor will map an investment strategy that is within the limits of the investor and monitor their investment, so that they get disciplined in their investment activities. They advice on important investment schemes that are necessary for financial growth and it also prevents them from putting money into risky investments that should be avoided.

A good financial advisor is someone who is bothered about his or her clients future. They will look into their current contracts to find out if they are fine or of they need to be changed. They recommend financial products that will benefit them not just in the present market scenario but also in the future. You can call up your financial advisor for making different types of investments on various occasions of your life such as marriage, child birth etc.

Often investors seek advice on certain financial products in the market on which they do not have information or access. Hiring a financial advisor is best for such purposes because they will be able to provide sound financial advice on financial products that you specifically wish to know about. This helps you in devising customized investment plans. Moreover, they will advice if such an investment is worth the money spent or not.

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that keep saying that you need to repeat an ad to make it pay are ad salespeople.

If your ads work, who cares what the budget is? Dont stop! If your ads dont work, who cares what the budget is? STOP!

This is the real advantage of tracking ad results: Youll know which ads pull their own weight and adjust accordingly.